- Collaborating with Influencers
Influencers are the heart of TikTok. They have a massive follower base that trusts their recommendations. Partnering with influencers allows brands to quickly reach a large audience. However, for the collaboration to be successful, it’s important to choose influencers whose values and style align with your brand.
What works best:
- Native advertising. The influencer organically integrates your product into their video, for example, using it in their daily scenarios.
- Challenges. The influencer launches a challenge with your brand, encouraging their audience to participate.
- Launching Branded Challenges
Branded challenges are one of the most effective strategies on TikTok. They engage thousands of users in creating content related to your brand. The key is to offer an idea that is fun, easy to execute, and inspires creativity.
Examples of successful challenges:
- #GuacDance by Chipotle, which promoted Avocado Day.
- #InMyDenim by Guess, which popularized their denim products.
What works best:
- Simplicity. The challenge should be easy to understand for a wide audience.
- Music. Use trending or specially created tracks that can go viral.
- Using Trends
TikTok is a platform driven by trends. Trending sounds, memes, filters, or ideas can form the foundation of your collaboration. If your brand quickly picks up on a popular trend, it will attract the attention of many users.
What works best:
- Adapting the trend to your brand. For example, if a popular trend involves dancing, create a video where your product becomes part of the dance.
- Speed. Trends on TikTok change very quickly, so it’s important to act promptly.
- Creative Content from the Brand
TikTok rewards creativity. Brands that create unique, fun, and unconventional content get more attention. Forget traditional advertising — TikTok users value authenticity and humor.
What works best:
- Behind-the-scenes content. Show how your products are made or share stories about your employees.
- Funny videos. Humor is one of the keys to success on TikTok.
- Music Integration
Music is an integral part of TikTok. Creating a branded track or using popular sounds can significantly boost the visibility of your campaign.
What works best:
- Branded track. For example, Nike created its own track for a challenge that went viral.
- Using popular sounds. Integrate your product into videos with trending music.
- Collaborating with Other Brands
Partnering with other brands on TikTok can be mutually beneficial. For example, joining forces with a brand that shares a similar target audience will allow you to reach even more users.
What works best:
- Joint challenges. Two brands can team up to launch a large-scale viral challenge.
- Cross-promotion. Mutual promotion in each other’s videos.
- Working with UGC (User-Generated Content)
TikTok is a platform where users love to create content. Encourage them to share videos featuring your product or participate in your campaigns. UGC not only increases engagement but also builds trust in your brand.
What works best:
- Contests. For example, invite users to create a creative video with your product and win a prize.
- Reposts. Share the best videos from your customers on the brand’s official page.
Conclusion
Collaborations on TikTok are a powerful tool for engaging audiences, increasing brand awareness, and boosting sales. To succeed, it’s important to be creative, follow trends, and choose partners who share your values. Take full advantage of the platform's opportunities, and your brand will become part of TikTok's viral trends.