Create UGC content on Facebook: set KPIs (reach, likes), come up with a branded hashtag (e.g., #MyBrandUGC), launch a photo/video review contest or challenge with rewards, collect and moderate posts via Creator Studio, schedule posts in Business Suite with a clear CTA (“share”, “tag a friend”), use various formats (Stories, Live), include keywords “UGC content” and “UGC strategy on Facebook,” and regularly analyze metrics to optimize your strategy