Collaboration on Instagram for the Active recreation category

UGC (User-Generated Content) — authentic content from users that increases brand trust. 93% of consumers trust UGC more than traditional advertising. To find UGC creators, monitor hashtags, geotags, and mentions of your brand, create a unique branded hashtag, launch contests and challenges, develop an ambassador program, or offer products in exchange for content. When evaluating potential creators, pay attention to the quality of their previous work, level of audience engagement, and alignment with brand values. Always obtain permission to use UGC and track campaign effectiveness through engagement and conversion metrics.