User-generated content (UGC) for Instagram in the food and beverages category includes authentic photos, videos, and customer reviews that increase engagement by 28% and conversion by 29-41%. Effective strategies: creating a brand hashtag, conducting photo contests, encouraging reviews through Stories, developing "Instagrammable" zones, and collaborating with food bloggers. Use keywords: culinary impressions, gastrogram, delicious moments, food content to optimize the visibility of your gastronomic brand.