Instagram UGC content

UGC on Instagram: promotion strategies through user-generated content. User Generated Content refers to materials created by your customers, which 92% of consumers trust. Using UGC enhances brand authenticity, saves resources, and increases conversion by 29%. To collect user-generated content, create branded hashtags, collaborate with UGC creators, organize contests, and actively use customer reviews. Trends for 2025 include short vertical videos, live unboxing broadcasts, AR filters, and personalized user stories. Integrating UGC into your content strategy increases organic reach and brand trust with minimal investment.